Privacy policy
Last updated October 30, 2026
This policy explains what Persona, operated by Ignited, collects and why. It covers businesses that use Persona ("clients") and the people who chat with a client's persona ("subclients"). For subclients, the client is responsible for their own data practices; we process subclient data on the client's behalf.
What we collect
- Account data: your email, business name and, inside Whop, your Whop user and company ids.
- Content you add: your persona profile, knowledge (text, pages, transcripts and documents), offers and branding.
- Conversations: messages between subclients and your persona, with the name, email or id your app or Whop provides.
- Technical data: IP addresses for rate limiting and security, and basic request logs.
How we use it
- To run Persona: answer messages, show conversations to the client, and enforce plan limits.
- To keep it secure: authentication, abuse prevention and debugging.
- To bill you, through Whop.
We don't sell personal data, and we don't use your content to train AI models for anyone else.
Who processes it for us
- Cloudflare hosts the app and database and sends sign-in emails.
- OpenRouter routes messages to the AI model that writes replies.
- Composio connects the apps you choose (read-only) and holds those connections.
- Whop handles payments and, inside Whop, sign-in.
Security
Credentials (API keys, session tokens, sign-in links) are stored only as one-way hashes. Each client's data is isolated. See the security model for details.
Retention and your choices
Clients can delete knowledge sources at any time, and we delete a client's content within a reasonable period after their account ends. Subclients who want their conversations deleted should contact the business they chatted with; we'll act on that business's instructions. You can also contact us directly.
Contact
Privacy questions or requests: reach Ignited through our Whop page. See also our terms of service.